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Ruby Livings Waterworth
Strategic consulting: policy, communications and projects
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I provide consultancy and senior support to organisations navigating complexity and project stagnation.
I bring a multidisciplinary approach that combines high-level strategy with hands-on delivery. This means I oversee the full lifecycle of a project: designing the strategic framework, building consensus, defining the process, and delivering the final outputs that have real-world applications.
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With over a decade of experience across government, charities, philanthropy and the political sector, I’ve dedicated my career to distilling the most complex policies into accessible, impactful messaging, progressing stalled projects, and advising organisations under high levels of public scrutiny.At the heart of my approach lie the real voices of those affected by policy – from frontline staff to people with lived experience. This is informed by my own insight as a burns survivor and my first-hand experience of navigating complex health, care and social security systems.
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How I can help your organisation
I can provide any one of the following services, depending on your needs:
Discovery and strategy design
Best for: When you need evidence and insight to decide how to progress, or want to map out the strategy and project plan for a new initiative.
Project leadership
Best for: When you have a complex or stalled project, multiple stakeholders, and need to translate policy into accessible, impactful outputs.
Narrative and impact
Best for: When you want to clearly define what your organisation does, prove your impact and develop the tools and systems to talk about it.
Ongoing, fractional support
Best for: When you need leadership support, or additional capacity on a specific project, without the overhead of a full-time hire.
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"Ruby...brings exceptional judgement and clarity to complex, high‑stakes situations, and has a rare ability to quickly understand and contextualise complexity, read the room and shape communications that are both strategically rigorous and deeply relevant. An outstanding writer and adviser, Ruby builds trust quickly and works with credibility at every level, bringing adaptability and finesse to every situation. Her contribution was highly valued across the Foundation."
- Karen, former Global Head of international foundation
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KEY EXPERIENCE
Ark
Led the comprehensive marketing strategy and public launch for the multi-award-winning EdCity education hub. I built the engagement architecture from scratch – including automated email sequences, newsletters, and tone of voice guidelines – and increased LinkedIn following by 38%. My work delivered a system and tools for permanent teams to sustain long-term implementation.
Fondation CHANEL
Designed and delivered strategic communications to unify the global voice and positioning of the $100m+ foundation during a period of rapid growth and change. I established a cohesive narrative ‘source of truth’ across the website, impact reporting and internal and external comms, ensuring strategic clarity and operational consistency across all territories as the foundation scaled its impact.
Department of Health and Social Care
Delivered strategic policy and guidance for Adult Social Care (ASC) during the pandemic and 2022-24 winter crises. I led the Booster Taskforce’s rapid vaccination guidance during Omicron, designed launch comms for the £500m Discharge Fund, and delivered government’s flagship Winter Statement and Winter Letter. My work provided the blueprint for year-round collaborative planning and I earned multiple In-Year Awards for delivery under extreme pressure.
Youth Access
Led an organisational shift behind a 'human rights-based approach' for youth mental health. I designed and delivered the multimedia policy and campaigns strategy that secured public commitments from 30+ parliamentarians and featured in a BBC series, including a coproduced youth manifesto for mental health reform that was replicated nationwide. During the pandemic, I delivered a publication series and digital toolkit that enabled the sector to provide safe, remote support during lockdown.
European Federation of Public Service Unions
Coordinated multinational campaigns across 45+ countries for a federation representing 8m members. I led mass public events, built coalitions between trade unions and politicians, developed multilingual campaign materials for adaptation to national contexts, and ran trainings for national communications leads. My work included coaching youth networks to lead high-level policy discussions with the European Commission.
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